Five challenges to embrace and channel into business advantages

Facing challenges are far more educative than theoretical business strategies. Logistics greatly depend on the tactfulness of supply chain managers. They need to be flexible with the ever-changing policies of the global market. There are few hurdles on the way, which when encountered properly can be truly rewarding.

Tighten grip on loyal customers:

Every logistics have a number of customers who are permanent, but that does not mean that they will always be. The supply chain managers need to be extra careful about retaining them. So they need to recruit good customer care executives, who will always be there to assist them. The sales team should monitor transactions accurately to understand customers’ demand.

E-market is challenging:

Online ordering facilities have made the producer-consumer relationship direct and simple. So logistics business should upgrade itself with online portal facilities. The entire shipping process should be fast and error free.

Care for customers:

Customer care does not end with just on time product delivery; it also requires 24x7 assistance. Investing on improving customer care services – be it through internet or over the phone can help a great deal to increase trust and satisfaction. We at GWL, a leading logistics company in Dubai put great emphasis on customer care services and advice others to do so.  

On and off line:

Though most of the orders are placed over digitalized platforms, there is good amount of manual ordering which should be taken into consideration. Even if the offline orders are of minimal percent, they should not be ignored at any cost.

Transform with customers:

Digitalization goals can not be missed but as stated before, loyal customers cannot be lost. So it is of utmost importance to check if the new policies or changes in value added services are hampering the relationship with customers. Customers also need time to adapt. Continuous co-operation to the customers is necessary while investing time and resources in digitalization.

Supply chain managers need to evolve with the new era of e-market, keeping customer satisfaction in mind. The above mentioned challenges are faced by almost every business sector in today’s time. Those who embrace challenges than running away always have the last smile at the end of day!


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